The Great Extra Virgin Olive Oil promotion program of European Union's olive oils in third countries, participated in the International Exhibition SIAL International Food Show 2017, held in Toronto, Canada at Enercare Centre, 2-4/5/2017, with a variety of extra olive oils, organic, P.D.O. - P.G.I. from the main oil producing region of Greece. The participation was carried out under the information and Promotion Program for the promotion of European olive oil with the distinctive title "Great Extra Virgin Olive Oil - G.E.V.O.O.", which is co-financed by Greece and the European Union.
More than 18.500 professional visitors had the opportunity of visiting more than 1000 exhibitors from 50 countries, which covered more than 240.000m2 of exhibiting space.
A large number of people who visited the exhibition had the opportunity to receive information regarding the European olive oil and its quality categories, the types of olive oil, especially the Greek P.D.O. and P.G.I. olive oils, the benefits that PDO – PGI olive oils guarantee, the packaging of olive oil, the use and the cooperation opportunities with Greek companies. Visitors of the Greek pavilion had the opportunity to taste raw extra virgin olive oil and P.D.O. – P.G.I. extra virgin olive oil from famous regions of Greece such as P.D.O. Kalamata (Peloponissos), P.G.I. Lakonia (Peloponissos), P.D.O. Sitia (Crete) etc.